2012
Premium Production Line reaches full operation
The Premium Production Line is established at Yamagata Casio, dedicated to manufacturing the MR-G line and other high-end watches. In charge of this special line are highly skilled Medalists certified in the rigorous criteria stipulated by Casio. These elite workers, who maintain the highest degree of technical proficiency, employ their finely honed skills and sensibilities, together with precision digital engineering, to craft each component. Their extreme passion and attention to every detail drives the creation of products with ever higher degrees of perfection.
2017
100 millionth G-SHOCK ships worldwide
Casio ships the 100 millionth G-SHOCK. Standing strong since the April 1983 debut of the DW-5000C, G-SHOCK never strays from its shock-resistant construction, proving the idea that a timepiece doesn’t have to break when dropped. The G-SHOCK brand has continued its innovative evolution, earning rave reviews across the globe for its superior toughness and unique worldview. After shipping 10 million units in 1996 and 50 million in 2009, the 100-million-unit milestone is reached in 2017. G-SHOCK momentum is still going strong, continuing to win new fans every day.
2017
G-SHOCK takes on heaviest vehicle to drive over a watch for Guinness record
To prove the toughness of G-SHOCK, known for being able to withstand severe conditions, a DW-5600E, a direct descendant of the very first model DW-5000C, was driven over by a 24.97-metric-ton truck in an attempt to earn the Guinness World Record for the heaviest vehicle to drive over a watch. The DW-5600E not only survives the ordeal, but stands up to the truck’s weight with no cracks on the body or band — and it still keeps perfect time. G-SHOCK and its legendary toughness officially take their record-breaking place in history.
2018
Watch Plant completed at Yamagata Casio
A new watch plant is completed at Yamagata Casio, a manufacturing base in Japan. The facility consolidates the manufacturing of components and finished products, which were previously made at separate facilities, to increase production efficiency. The plant specializes in manufacturing rotor and gear drive components with micron-level precision. Dedicated technicians apply advanced skills, handling everything from machining and assembly adjustments to inspection of finished products.
2023
G-SHOCK earns first three-dimensional trademark for a watchmaker in Japan
The Japan Patent Office grants a three-dimensional trademark registration for the shape of the first G-SHOCK model, the first time a 3D trademark has ever been registered in Japan for the shape of a wristwatch alone, without logos or text (registration no. 6711392). The 5000 line — made up of timepieces that inherit the shape of the first watch — represents the brand’s point of origin and is the longest-selling G-SHOCK line. Staying true to its iconic form for over 40 years since the first model, the G-SHOCK watch is considered recognizable by shape alone.
2023
New G-SHOCK project begins: VIRTUAL G-SHOCK
The ever-innovative G-SHOCK brand takes a new step, launching a virtual community where people can co-create and interact with one another via digital platforms like NFTs and the metaverse. The opening of the virtual G-SHOCK STORE and the sale of digital 3D-rendered G-SHOCK items are just a sampling of the new plans and unprecedented experiences to come.