 | Kuromi becomes BABY-G ambassador to celebrate the 30th anniversary of the brand |
Kuromi becomes BABY-G ambassador to celebrate the 30th anniversary of the brand
BABY-G+PLUS — New series celebrates the 30th anniversary of BABY-G
Introducing BABY-G+PLUS, a new series commemorating the 30th anniversary of BABY-G. Compact digital watches are paired with special holders with straps, featuring easy-to-remove bezels and bands — no tools required. Wear as a wristwatch, or hang from your waist or bag as a charm: it’s up to you. Create your one-of-a-kind look with this brand-new style, marking the 30th anniversary of BABY-G. And remember: “Be you. Be me. With BABY-G!”
LINEUP
BGD-10K-6
Accessory: Special holder with strap
BGD-10K-7
Accessory: Special holder with strap
BGD-10K-2
Accessory: Special holder with strap
BGD-10K-4
Accessory: Special holder with strap
BABY-G 30TH ANNIVERSARY SPECIAL MOVIE
ARTIST
COLLABORATION
Messages congratulating BABY-G on its 30th anniversary from world-renowned artists and creators
Be sure to check out the original artwork for the look and feel of the new BABY-G + PLUS!
Messages congratulating BABY-G on its 30th anniversary from world-renowned artists and creators
Be sure to check out the original artwork for the look and feel of the new BABY-G + PLUS!
Virtual artist
APOKI
Congratulatory message to BABY-G
Congratulations on BABY-G's 30th anniversary! It's such a delight to see the tough yet adorable BABY-G alongside the cute and tough APOKI once again! I often wear BABY-G as a fashion item, but this collaboration with BABY-G+PLUS allowed me to express my own style beyond the usual. Check out APOKI's unique style in the video too.
PROFILE
Hey there! I'm APOKI, your virtual artist extraordinaire! I'm passionate about everything Earth has to offer — from its diverse music and captivating dance forms to its ever-evolving fashion trends. Exploring the essence of Earth's culture fills me with boundless inspiration and creativity!
Illustrator and content creator
CHAN
Congratulatory message to BABY-G
Congratulations on BABY-G's 30th anniversary!!! I am delighted and honoured to collaborate on such a meaningful event. Creating content that showcases the unique two-way functionality of BABY-G+PLUS and demonstrates how to customize watches in my own style has given me great inspiration and joy. As someone who enjoys creating fun videos by deconstructing or recombining images to create new forms, this has been particularly fulfilling for me. Above all, drawing such lovely watches was absolutely fun! Hope you all can enjoy the new BABY-G+PLUS too.
PROFILE
My name is Chan, an illustrator and content creator from Seoul, Korea. I love drawing various cute little things and delicious food items. As a content creator, I specialize in digital drawing and run online courses. I’ve been lucky enough to collaborate with quite a few brands, and working with BABY-G is one of my favourites.
Artist and content creator
Esther Kim
Congratulatory message to BABY-G
I love this cute but tough watch called BABY-G! It’s been an iconic fashion item since it first debuted and is still going strong. Hope you all can enjoy my new comic collaboration with BABY-G+PLUS too. Congratulations to BABY-G! Happy 30th.
PROFILE
Esther Kim is a Korean-American artist. She was born in Los Angeles and spent her teenage years in Tokyo. She is the creator of Esther Bunny. They are her emotional alter-egos, reflections of her loneliness as an outsider in the different cultures she grew up in.
FEATURES
Two-way watch and charm style to match any mood or fashion
The pass-through band can be easily removed without tools and has a detachable bezel. Place the centre case into the included holder that has a strap attached and turn your watch into a unique time-telling charm. Hang it from your waist or your bag — enjoy the freedom of coordinating with your daily mood or outfit.
Special holder with strap*1 ready for individual styles
The special holder with strap is made from silicone for a smooth and charming look, making it the ideal accessory for a bag. Add stickers and other decorations, tuck a favourite photo in the back — the sky’s the limit when it comes to making it as unique as you are.*2
Cute and retro pixel animations
Press the Light button in Time Mode for a random pixel-art animation (surfer, dancer, dolphin, blowfish, dog, cat). Their charming moves add a touch of fun to the watch’s face and a bit of BABY-G whimsy to the easy-to-read digital LCD.
Shock resistance and 10-bar water resistance
Whether worn on the wrist or strapped to a bag in its special holder, there is no need to worry about bumping your watch or getting it wet.
Colour variations fit for Y2K fashion
The pop-casual colour variations are inspired by the trendy colours of Y2K fashion as it makes a comeback. Add a unique touch to your usual outfits, coordinate in a nod to your favourite idol, and make your everyday outings more colourful.
STYLING PHOTOS
Add your own twist to express your style!
Be you. Be me. With BABY-G!
SPECIFICATIONS
• Shock-resistant structure
• 10 bar water resistance
• World time (30 cities)
• 1/100-second stopwatch
• Countdown timer
• 5 daily alarms
• Pixel-art animation
• LED backlight (Super Illuminator)
*1 Caution: Special holder with strap
- Avoid storing in direct sunlight, high temperatures, or high humidity.
- Attaching a metallic strap may damage the strap holes.
- Due to the glossy finish, wrinkle-like patterns may occur on the surface.
*2 Decorations
- Decorating the watch itself is not recommended.
- Some stickers may not stick as easily.
- When using stickers, first make sure the surface is free of dust, oils, and moisture.
- Stickers may peel off depending on where they are placed and how the watch is used.
- If left for a long time, the stickers’ adhesive may remain on the watch surface.