Casio Products Win iF Design Award 2023
Digital Piano Privia PX-S7000 Receives Gold Award
May 12, 2023
Tokyo, May 12, 2023 — Casio Computer Co., Ltd., announced today that three of its products have been named winners of the German iF Design Award 2023, a prestigious international recognition of excellence. The winning products include a Casio digital piano, watch, and scientific calculator.
Each year, the iF Design Award is organized by iF International Forum Design GmbH, which is based in Hannover, Germany and is one of the world’s oldest independent design forums. The coveted annual awards are conferred upon a select group of products that represent outstanding examples of industrial design. Design experts selected the winners of the iF Design Award 2023 from among some 11,000 submissions representing 56 countries and regions.
This year, the Privia PX-S7000 digital piano became the first Casio product to win the highest iF Design honor, the Gold Award, which was presented to only 75 designs. The G-SHOCK MRG-B5000 shock-resistant watch and the ClassWiz CW series scientific calculator also won the iF Design Award this year.
The top of the Privia line, this digital piano boasts both a modern 360° design that is beautiful from any angle and the technology to deliver outstanding playability and expressiveness. The straight lines of the design in the woodgrain stand and other elements give the piano a light feel that works with modern lifestyles. Four individually adjusted speakers and 400 high-quality built-in tones provide an all-new performance experience and musical enjoyment.
This timepiece is the first one in the MR-G flagship line of G-SHOCK brand shock-resistant watches to feature the iconic design of the DW-5000C, the very first G-SHOCK launched in 1983. Masterful polished finishes are applied to cutting-edge materials to exude a brilliant gleam and sophisticated style. The complex bezel form is made with 25 different components, each individually polished with meticulous attention for an exquisite finish.
This calculator features a high-definition display and keys designed to be easy to push from any angle. The key layout has also been redesigned, with frequently used keys placed near the center, and cursor control and input keys in different colors, for more intuitive operation.