Casio to Release First Collaboration EDIFICE with MUGEN
Celebrating the 50th Anniversary of the Honda Works Brand
July 13, 2023
ECB-40MU
Tokyo, July 13, 2023 — Casio Computer Co., Ltd. announced today the release of the latest addition to the EDIFICE line of timepieces based on the brand concept of “Speed and Intelligence.” The new ECB-40MU is a collaboration between EDIFICE and MUGEN (legally known as M-TEC Company, Ltd.), the Honda works brand.
MUGEN is involved not only in manufacturing and selling parts for Honda automobiles, but also in a variety of motorsports-related activities including taking part in F1TM, the Isle of Man TT,*1 and top-tier races in Japan as a professional racing team. Casio has partnered with MUGEN since the motorcycle endurance race in 1985 to support the company’s activities.
*1 The Isle of Man TT is a motorcycle race run on public roads on the Isle of Man, part of the British Crown, since 1907.
The new ECB-40MU is the first collaboration between MUGEN, which is celebrating its 50th anniversary, and EDIFICE, a line of Casio timepieces that embodies the motorsports worldview. The MUGEN brand colors of white, red, gold, and black are featured on the dial, band loop, and stitching on the band, set against an overall black design. Together with the MUGEN brand logo, the Eye Commander logo, which symbolizes the spirit of MUGEN, is embossed on the band. Engraving on the bezel features the font used on shift knobs made by MUGEN. These special details give this timepiece the singular look that only a limited edition model can impart.
In addition to the carbon fiber-reinforced resin case and the four-lug design inspired by the suspension used in formula race cars, the band is made of Alcantara, a material used in sports car interiors for its excellent durability and breathability.
The ECB-40MU is equipped with Mobile Link features for pairing with a smartphone via Bluetooth®, providing automatic time correction and making it easy to set world time and other functions. The watch comes with other practical features, as well, including a Schedule Timer that syncs with a smartphone’s calendar app to display the start and end times of a scheduled activity on the watch LCD.
EDIFICE will continue to evoke the world of motorsports with exciting products and collaboration timepieces.
ECB-40MU
Color scheme featuring MUGEN brand colors:
white, red, gold, and black
Numbers using the actual font supplied by MUGEN
Band made of Alcantara material
Specifications
Water Resistance
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100 meters
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Communication Specifications
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Communication Standard
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Bluetooth® low energy
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Signal Range
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Up to 2 meters (may differ depending on surrounding conditions)
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World Time
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38 time zones* (38 cities + coordinated universal time), auto summer time (DST) switching, home city/world time city swapping
* May be updated when connected to a smartphone. |
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Stopwatch
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1/1000 second (for the first 60 minutes) 1/10 second (after 60 minutes); measuring capacity: 23:59’59.99"; measuring modes: elapsed time, lap time (up to 200 records), elapsed time/lap time switching
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Countdown Timer
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Measuring unit: 1 second (maximum 24 hours)
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Alarm
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5 daily alarms; hourly time signal
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Mobile Link Features
(Wireless linking with Bluetooth® devices)
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Auto time adjustment
Easy watch setting Approximately 300 world time cities Schedule timer Stopwatch data transfer Phone finder |
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Other Functions
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Hand shift feature; airplane mode; full auto-calendar; 12/24-hour format; button operation tone on/off; schedule alarm on/off; date display; day display (in English, Spanish, French, German, Italian or Russian); double LED light (Super Illuminator and afterglow: 1.5 seconds or 3 seconds)
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Battery Life
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Approx. 2 years on CR2016
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Size of Case
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52.4×48.0×12.7mm
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Total Weight
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Approx. 65g
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