Design Meets Functionality: The Affinity Between Privia and Ligne Roset
Founded in 1860, Ligne Roset is a lifestyle brand with a rich history, that produces original interior items with a high regard for design.Ligne Roset UK is based in London and their team is led by Director Asa Hirst, Sales Manager Brendan Williams and Contracts Sales Manager Leo Capon.
"London is a vibrant, multicultural city that’s a constant source of inspiration," says Asa. Ligne Roset is located in the heart of Fitzrovia, in the center of bustling London. Over the years, the neighborhood has become a creative hotspot, attracting design firms and furniture stores alike. "It’s a center for furniture and design," he adds.
London has played host to the annual "London Design Festival" each September, since 2003. “It’s a major event that brings together creators and companies from across the design world,” explains Leo. "The entire city gets involved."
Asa revealed, “Ligne Roset unveiled a new product at the festival, by designer Pierre Guariche, and we announced that with the Privia PX-S7000 standing alongside.” Privia being displayed alongside Ligne Roset’s interior items, brought a touch of music and lifestyle into the mix. “There was a fantastic synergy between our collection and Privia,” says Brendan. “People were drawn to it, interacting with it—it was a big hit.”
Asa also noted that many interior designers were drawn to Privia’s aesthetic. “Of course, its compact size and high performance as a piano stand out, but the design is also a big part of its appeal. It fits seamlessly into any interior.”
Leo senses a deeper affinity between the company values of Ligne Roset and Privia’s. “We’re a dynamic, diverse organization with a growing collection and new markets to explore. As we continue to introduce new products to the UK, we also really resonate with Privia’s message of ‘In Harmony with Life.’ Both our furniture and Privia are all about blending style with functionality.” Brendan nods in agreement: “Privia is a charismatic piano, and I definitely feel the connection with Ligne Roset. Both make people smile.”
Asa believes that it becomes possible to create something entirely new through combining music and design. “When you mix elements like that, you get something beautiful and exciting. Seeing Privia made me realize how furniture and music can come together to create something truly special.”
